Hello Garage

Graphic Designer

Social Media Design

Hello Garage of Omaha is a garage renovation company specializing in premium flooring, storage, and organization solutions designed to improve both the appearance and functionality of residential spaces. Built around craftsmanship, consistency, and a customer-first approach, the company provides complete garage transformations using durable products and a streamlined installation process designed to deliver lasting results.

Hello Garage needed a consistent stream of social media content across Instagram, Facebook, and LinkedIn to strengthen its digital presence and maintain engagement with its audience. The challenge was to create versatile, platform-friendly content that could work across multiple channels while remaining visually consistent with the brand. Each piece needed to support brand recognition, educate customers, promote services, and help build an ongoing connection with the audience.

Each month, I collaborated with the Marketing Specialist to brainstorm and develop a strategic mix of social media content aligned with Hello Garage’s goals. Using the established brand guidelines, I translated these ideas into cohesive visuals designed to educate customers, strengthen brand recognition, promote services, and build rapport with the audience. Content was designed with cross-platform use in mind, creating a consistent brand experience across Instagram, Facebook, and LinkedIn.

The ongoing collaboration created a consistent stream of branded content that strengthened Hello Garage’s presence across Instagram, Facebook, and LinkedIn. By developing a flexible mix of informational, promotional, and relationship-building content, the social channels maintained a cohesive visual identity while supporting different marketing goals throughout the year. The system also allowed content to be efficiently adapted across platforms while remaining recognizable and aligned with the Hello Garage brand.

Each month began with a collaborative planning session between the Marketing Specialist and me. Together, we brainstormed content ideas based on current marketing priorities, services, seasonal opportunities, and ways to educate and connect with Hello Garage’s audience. This established a clear mix of informational, promotional, and brand-building content for the month.

Once the content plan was established, I explored visual concepts for each post while working within Hello Garage’s existing brand guidelines. Concepts were developed with multiple platforms in mind, considering how layouts, messaging, and imagery could remain effective across Instagram, Facebook, and LinkedIn.

I translated the selected concepts into finished social media graphics using the established colors, typography, imagery, and visual language of the Hello Garage brand. Depending on the content, I incorporated motion graphics and animated GIFs to add visual interest and create more engaging ways to communicate information.

Designs were reviewed collaboratively and refined based on feedback, messaging needs, and campaign goals. Final assets were prepared for use across the appropriate social platforms, creating a consistent and adaptable library of branded content that could support Hello Garage’s ongoing social media presence.