No Gas In It
Client
No Gas In It Powersports
Role
Brand Designer & Art Director
Services
Brand Identity · Website Development & Management · Merchandise Design
Company Description
No Gas In It Powersports is a growing powersports company built around the rapidly expanding world of e-motos. Created for riders seeking adventure, excitement, and performance, the company brings the energy and thrill of motocross into the electric era. With a focus on powerful electric machines and an authentic riding culture, No Gas In It represents a new generation of powersports built around a simple idea: pure power, zero gas.
Problem
After successfully selling e-motos independently, the owner wanted to take his passion to the next level by establishing No Gas In It Powersports as a recognizable brand. The new company needed a complete visual identity that could connect with a young adult audience and capture the excitement, speed, and energy of riding. The challenge was to create a bold, attention-grabbing brand that combined the adventurous spirit of traditional powersports with a futuristic, electric aesthetic that reflected the next generation of riding.
Solution
I developed a bold visual identity that combines a rich black with electric green to create strong contrast, energy, and a clear connection to the brand’s electric, zero-gas positioning. A cyberpunk-inspired, futuristic urban aesthetic was used to give the brand a sporty and contemporary personality that would feel familiar and relevant to its young adult audience. The resulting identity captures the excitement and performance of e-motos while establishing a distinctive visual presence that separates No Gas In It Powersports from competitors in the surrounding market.
Outcome
As the new No Gas In It Powersports identity was gradually introduced, the brand received positive feedback from customers who were excited to see how the company would continue to grow. With sales increasing, the owner returned to expand the original project beyond its Facebook presence. The next phase includes launching a dedicated website and developing branded merchandise for sale, creating new opportunities to reach a broader audience and continue building the No Gas In It Powersports brand.
Research
The process began by researching the e-moto and powersports market, with a particular focus on the younger audience No Gas In It wanted to reach. I explored visual trends, audience interests, competitor identities, and the culture surrounding electric powersports to identify opportunities for the brand to feel relevant while establishing its own recognizable presence.
Concepts
Using the research as a foundation, I explored multiple creative directions that combined the excitement of traditional powersports with the futuristic nature of electric riding. Cyberpunk, urban, and contemporary influences helped shape a direction that felt energetic, adventurous, and familiar to the target audience while differentiating the company from competitors in the surrounding market.
Refinement
Once the strongest direction was established, I refined the logo, typography, color palette, and supporting graphic elements into a cohesive visual system. Rich black and electric green became central to the identity, creating strong contrast while reinforcing the brand's high-energy, zero-gas positioning. Each element was developed with flexibility in mind so the identity could work across digital, merchandise, and future marketing applications.
Finalization
The completed identity was gradually introduced across No Gas In It Powersports’ existing presence, allowing the new brand to begin building recognition with its audience. As the company continued to grow, the visual system provided a foundation for expanding into additional touchpoints, including branded merchandise and a dedicated website launching soon. This continued expansion allows the brand to reach a broader audience while maintaining the same recognizable look, energy, and personality across every platform.
